Zombieland Audience Research

Zombieland is a Zom-Com genre film released in 2009 and gained immense success in the Box Office. Our own theatrical trailer is going to be based upon this film and Shaun of the Dead so the audiences they engaged will be very similar to the target market we are aiming for. The figures below are comparable between both Zombieland and Shaun of the Dead and give a clear indication of what age, gender and class we are looking to produce this trailer for. The main type of person who is most likely to go and see a film like ours is going to be a lower-middle class male between the ages of 15 and 24.

By Tom Harris